Subtle Shifts That Can Transform Any Brand Into A Cult Favorite What if impact comes from insight, not volume? Hello my curious readers! 😎👋🏾 Spring is just around the corner and I’m finally back to writing again. 🙌🏾 It’s been a while actually and I guess I’m having a writer’s block or so, hhhmm. Lately I’ve been thinking a lot about topics such as re-branding, restructuring, renewal, revival, and how some campaigns can transform entire business directions or even fates. Sometimes I feel it’s the un-thought of, smallest shift or change that usually results in the biggest impact ever and I just love that. 💜 This is exactly what inspired me to write about this topic. So let’s jump right into it, shall we? Lately I’ve been seen a ton of amazing brands and founders focusing too much on trends, short-term hype, followers, constant ads, and attention; as if their whole life depended on that. Maybe it does! 🙄 However, they are forgetting the fact in order to increase sales and create a...