Personal Brand-Led marketing Why the person behind the brand matters more than ever. Hello my curious readers!😊👋🏻 Autumn is just around the corner and I’ve been caught up with multiple non-business related things but I’m so excited about so many upcoming endeavors and plans. Anyways, let’s jump right into our beloved topic ‘personal branding’. 🙌🏾 There was a time when a company could hide comfortably behind its logo, it just spoke, the audience listened, and the CEO stayed mostly in the background. Long gone are those days though; thankfully. That playbook is changing! In 2026, people desperately want to know who is behind the business, what are their believes, how do they think, and whether they can actually be trusted. That is where personal brand-led marketing comes in. A topic of high importance & more than you think actually. However, it doesn’t mean turning every founder into an influencer. Most certainly not. It definitely doesn’t mean posting motivational quotes...